I was pouring over an interesting book, titled " The Tipping Point" by Malcolm Gladwell. Still on the early pages though.
It talks about how things become epidemic past a 'tipping point' - both in life and in business. How things gets viral (like Hush Puppies; that were in near demise at one point of time) and start generating millions. It talks about the characters involved in causing the spread, the epidemic.
Well, one character that I find interesting are those they call the "Maven". Mavens are crucial in creating an epidemic, because their word of mouth is powerful and influential...plus they tend to talk a lot.
The Mavens are interesting because they remind me of those in our culture, who we call "Kepoh-Chi" or "Kepohci". Those who like to "jaga tepi kain orang lain" and "mulut murai". Their characters fit the description, only that it is being used in a positive and profitable way.
The take away is this, if you control the kepohchi, you can make money....
But good luck with that...hehe
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